ANTHROPOCULTURAL PRINCIPLES OF UKRAINE'S EUROPEAN CHOICE IN THE AGE OF THE NETWORK SOCIETY: EDUCATIONAL DIMENSION AND DIGITAL IDENTITIES

Abstract

The article examines Ukraine’s European choice as an anthropocultural process that is implemented primarily in education and digital environments. The focus of the analysis is the interaction of network infrastructures, educational design, and everyday interaction practices through which digital identities of students and teachers are constructed. The theoretical framework is formed by the philosophy of education, cultural anthropology, and the theory of the network society, which allows us to explain how the values of dignity, justice, solidarity, and responsibility acquire an operational dimension in interfaces, regulations, and methodologies.It is shown that European guidelines are not reduced to external standards, but are embodied in the “value engineering” of educational institutions: from language policy and intercultural communication to algorithmically mediated assessment. Two key principles for the formation of digital identities compatible with European norms are substantiated. The first is the principle of value­sensitive design of the educational environment, which requires the integration of ethical reflection into technical courses, transparent feedback mechanisms, visibility of authorship and fair appeal procedures. The second is the principle of multilingual and intercultural visibility, which treats diversity as a learning resource and provides inclusive modes of participation through multilingual interfaces, customizable rhythms of interaction and attention to non­verbal codes.It is argued that the combination of these principles reduces hidden barriers, strengthens trust and contributes to the transformation of universities into spaces of responsible participation.The practical significance lies in providing conceptual guidelines for the development of academic integrity policies, digital competence development programs and criteria for assessing the quality of digital identity. It is concluded that the European choice in the era of the network society should be measured not by declarations, but by the ability of institutions to support human dignity and collective responsibility in fast­moving information flows; The proposed framework outlines a path from the rhetoric of modernization to practices that make a difference in the student experience and university culture.