DEVELOPMENT OF HUMAN POTENTIAL IN HIGHER EDUCATION IN UKRAINE IN THE CONTEXT OF POST-WAR RECONSTRUCTION AND EUROPEAN INTEGRATION: POLICIES, STRATEGIES AND EUROPEAN GUIDELINES

Abstract

The article examines the development of human potential in Ukrainian higher education as a strategic resource for ensuring quality, competitiveness, and system resilience in the context of post-war recovery and European integration. It argues that university human potential serves as a critical bridge between national reconstruction priorities and European quality standards, particularly the ESG-2015 framework. The study analyses the shift from traditional HR management to people-centred strategies through the experience of leading European universities, including the University of Cambridge, Imperial College London, the University of Edinburgh, Paris Sciences et Lettres, and the University of Amsterdam. Key components of such strategies are identified: talent attraction and retention, leadership development, inclusion, staff well-being, academic mobility, and social responsibility. A conceptual policy model for developing human potential in Ukrainian higher education is proposed, based on three interrelated frameworks: European integration, post-war recovery, and sustainability. The article concludes that adopting people-centred strategic governance is essential for the long-term modernization, resilience, and European integration of Ukraine’s higher education system.